Primo owns and manages a network of dental clinics, first established in Turin and Piemonte, and then expanded into other strategic regions of Italy from 2014. Primo provides a full range of dental services, from hygiene and conservation, to implantology and prosthetics, through orthodontics, endodontics, and paradontology.

Primo was founded by a group of entrepreneurs with strong commercial experience in the health & wellness sector, who started a close collaboration with Dr Vincenzo Notaro, the Dean of Turin’s prestigious Dental School. The combination of professional operational management and clinical leadership provided the perfect platform for sustained growth at Primo. Primo saw its network develop from one clinic in 2011 to 16 by June 2015 and 42 in June 2019. Underpinning this growth, there is a strong brand recognition developed around the quality of its dentists and patient-driven service.

  • Investment date


  • Sector

    Care Services

  • Transaction type


  • Growth theme

    Nationwide Roll-Out, Innovation

  • Location